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Credit Suisse First Boston is a leading global investment banking firm, operating over 60
offices across more than 30 countries and has over 14,000 employees. The
firm required a redesign of its corporate Web site to unify the company's
various divisions and groups, each of which had Web sites with varying
styles that were managed independently of one another. Using CSFB's style
and brand guidelines, we created a consistent and unified online brand
experience for the firm's four divisions and 31 industry, product and
regional groups. All information is now presented within a simple navigational
structure. Visitors to CSFB.com are now greeted with a cohesive, visually
appealing brand experience and an easily navigable structure.
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